#02 - What actions and outcomes will the Information Product answer
What action will you take once you have the questions answered? What is the outcome once you have taken that action? What value will the Information Product help deliver?
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Once we have captured the business questions as outlined in the previous post:
We move onto the second area, the Actions and Outcomes.
In the Outcomes / Actions area, we identify the organisational value the Information Product will enable.
What specific Actions will be taken based on this information, and what specific Outcomes are achieved if this information is delivered:
What Action will you take once you have the business questions answered?
What is the Outcome once you have taken that action?
What Value will the Information Product help deliver?
We capture these to help stakeholders prioritise the next most valuable Information Product to deliver or to justify the cost & effort required to deliver it.
Some stakeholders find it challenging to articulate the value of the Information Product they are requesting. But this understanding is crucial, it links the requested information directly to the value it provides for the organisation.
To help them, we start by asking what Action they will take based on the answers to the Business Questions they’ve already identified.
We are seeking answers to the question, “if you had this information at your fingertips, what Action would you take with it?”
The Actions help identify the Outcomes stakeholders expect to achieve by investing in the Information Product.
We are seeking answers to the second question, “if these Actions succeed, what would the Outcomes be?”
Ideally, we want to quantify the dollar value of these outcomes to support prioritisation and investment decisions. But our goal is to elicit good requirements quickly, not boil the ocean.
Defining Actions and Outcomes brings clarity to the Information Product’s purpose and provides a foundation for measuring its success.
By comparing actual outcomes with the intended outcomes, you can evaluate the Information Product’s effectiveness and adjust as needed.
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