#04 - Delivery Type, how do you want to consume the Information?
How do you want to consume the Information?
Once I have captured the persona’s as outlined in my previous post:
I move onto the fourth area, the Delivery Type.
In the Delivery Types area, we identify the various types of output the
Information Product should deliver.
How do you want to consume the Information?
Our aim is to understand how the audience prefers to consume the delivered information so we can present it in a usable and valuable way.
The Delivery Type is the medium through which the information is accessed by the users. Mediums are varied, each with its own strengths and suitability for different types of information and user needs.
It could be one of these common delivery types or other types specific to your organisation.
Dashboard;
Reports;
Datasets;
Data APIs;
Data sharing;
Data extracts;
Visualisations;
Data stories;
Analytical models.
There could be one or multiple delivery types for a specific Information Product.
For instance, a dashboard might be ideal for a Contact Centre Leader monitoring near real-time call volumes. Conversely, a Data Analyst may prefer a data extract or API, enabling access to the data and allowing them to perform their own analysis.
When defining the Delivery Types, consider the Personas’ needs and preferences, the nature of the data, and the Actions that need to be taken based on the information. Your organisation’s technical capabilities and resources should also be taken into account.
The goal is to present the data in a way that is easy for the users to access, understand and use.
By identifying the right Delivery Types, you can ensure the Information Product is informative, valuable and usable.