Can an Information Product have more than one Delivery Type?
An Information Product can absolutely have more than one delivery type
Can an Information Product have more than one Delivery Type?
Yes, an Information Product can absolutely have more than one Delivery Type. In fact, it’s often essential to meet the diverse needs of its target Personas. Different users interact with information in different ways, depending on their role, level of technical expertise, and the Actions they need to take.
Take a churn analysis Information Product, for example. It might be delivered as both a dashboard and a data extract. A Chief Revenue Officer (CRO) may need a high-level dashboard that summarises churn trends over time. A Data Analyst, on the other hand, might require a raw data extract or API to perform deeper segmentation and modelling. Both Delivery Types support the same overall Outcome, reducing customer churn, but they’re tailored to very different Personas. The CRO might take Action by requesting the budget for a save campaign, while the Data Analyst would generate the targeted customer list to drive that campaign.
As the Information Product moves from Prioritisation to Design and Build stages, technical feasibility becomes a key consideration. Delivering both a dashboard and an API may require additional data work, so trade-off decisions need to be made. If timeframes are tight, prioritise the Delivery Types that bring the most value to the primary Personas, with the option to deliver additional types in future iterations.