The pattern of learning by example is a great way to transfer knowledge and reinforce understanding.
This article presents a collection of example Actions & Outcomes, curated over a decade of iterating and refining the Information Product Canvas pattern template.
To protect confidentiality, the examples have been adapted and anonymised to preserve each organisation’s competitive advantage, while retaining the core essence of their original context.
SaaS ScaleUp Revenue Metrics
Increase Annual Recurring Revenue:
Increase overall ARR by targeting high-value customer segments for expansion.
Improve Net Revenue Retention (NRR) by increasing the number of plan upgrades.
Optimise ARPU through personalised product features and upgrade strategies.
Drive ARR growth by focusing on customer acquisition for profitable channels.
Willibald Core Earning Values
Ensure Revenue Meets Expected Margins:
Increase Advertising by launching targeted campaigns for high-margin products or growth segments or to resurrect lame ducks.
Optimise Pricing by adjusting prices strategically to maximise sales and protect margins.
Enhance Engagement with VereinsPartner by collaborating on joint campaigns to drive mutual revenue growth.
Find VereinsPartner to host a Roadshow events to foster customer relations and to generate revenue.
Deliver Exceptional Customer Satisfaction Through Timely Deliveries
Work with the order-picking team to streamline processes and improve punctual delivery.
The rest of the examples are behind the substack paywall.
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