The pattern of learning by example is a great way to transfer knowledge and reinforce understanding.
This article presents a collection of example Core Business Events, curated over a decade of iterating and refining the Information Product Canvas pattern template.
To protect confidentiality, the examples have been adapted and anonymised to preserve each organisation’s competitive advantage, while retaining the core essence of their original context.
SaaS ScaleUp Revenue Metrics
Prospect Clicks on Ad
Prospect Signs-up for Trial
Customer Activates Account
Customer Subscribes to a Paid Plan
Customer Upgrades or Downgrades their Subscription Plan
Customer cancels their Subscription
Customer renews their Subscription Plan
Systems of Capture:
Google Ads
Website
Salesforce CRM
SaaS Platform
Stripe Subscriptions
Willibald Core Earning Values
Customers Orders Product via Website
Willibald Delivers Ordered Product to Customer
Customer Purchases Product at Roadshow
Notes:
Roadshow Purchases held in different system to Web orders
2% of the Roadshow purchases revenue are given to VereinsPartner for organising the RoadShow
The rest of the examples are behind the substack paywall.
You can gain access by buying a paperback copy of “An Agile Data Guide to Information Product Canvas” or by subscribing to this companion website.
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Otherwise feel free to subscribe to the substack and get immediate access to the examples, Chat, Ask Me Anything (and if you select the “Free Book” subscription I will also send you physical copy of the “an Agile Data Guide to Information Product Canvas” book)