Information Product Canvas

Information Product Canvas

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Information Product Canvas
Information Product Canvas
Example Personas

Example Personas

Examples of Personas from multiple data domains

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Shagility
Jun 11, 2025
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Information Product Canvas
Information Product Canvas
Example Personas
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The pattern of learning by example is a great way to transfer knowledge and reinforce understanding.

This article presents a collection of example Personas, curated over a decade of iterating and refining the Information Product Canvas pattern template.

To protect confidentiality, the examples have been adapted and anonymised to preserve each organisation’s competitive advantage, while retaining the core essence of their original context.


SaaS ScaleUp Revenue Metrics

  • Chief Revenue Officer (CRO)


Willibald Core Earning Values

  • Senior Chef

  • Junior Chef (Son)

  • Prokurist (Head of Finance)

  • Sales Team


The rest of the examples are behind the substack paywall.

You can gain access by buying a paperback copy of “An Agile Data Guide to Information Product Canvas” or by subscribing to this companion website.

If you have brought a copy of the book, send a photo to:

whoot.greenbook@agiledata.io

And I will add your email address as a lifetime full paid subscription for this companion substack site and unlock all the content behind the paywall.

If you haven’t brought the book you can buy a paperback copy now.

Buy a copy of the book now!

Otherwise feel free to subscribe to the substack and get immediate access to the examples, Chat, Ask Me Anything (and if you select the “Free Book” subscription I will also send you physical copy of the “an Agile Data Guide to Information Product Canvas” book)

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