How would you explain the concept of an Information Product to a stakeholder unfamiliar with the term?
An Information Product is like a self-contained box that delivers specific insights or data to help someone make decisions or take a specific Action
How would you explain the concept of an Information Product to a stakeholder unfamiliar with the term?
I typically say something along the lines of:
“An Information Product is like a self-contained box that delivers specific information, insights or data to help someone make decisions or take a specific Action.
You can think of it like an app on your smartphone, each app is built for a particular purpose, aimed at a specific group of users, and designed to help them achieve a specific goal.
For example, the app you use to check your email is very different from the one you use to play a game. Each serves a unique purpose and delivers value in a way that makes sense for its intended audience.
In the same way, an Information Product is carefully shaped to deliver the right information to the right people at the right time, so they can take the Actions they need to take and deliver the Outcomes they need to deliver.”
Another way to think of it is like ordering a coffee. You do not ask for “some coffee granulas” and “some liquid”, you might ask for a latte with oat milk, extra hot, because that is exactly what you need at that moment, (personally I am a Long Black kinda guy).
An Information Product works the same way. It is not just raw data or a giant dashboard thrown together. It is a carefully prepared ‘product’ that delivers the right information, in the right way, to the right person, so they can make decisions, spot problems, or take action without having to dig through a mountain of data themselves.